Thursday, January 17, 2013

Blogging: Resources, Money, and Events

Welcome back to the blogging series kids.  Today I'm going to talk about my favorite products, where I learn the most, how I make money blogging (so you can too), and what it takes to put together a blogging event.  


Ready?  OK!  


{say it like a cheerleader}




Resources

The two best resources I've found are Googling and other bloggers.  If you want to know something about blogging, web design, social media, or anything blog related chances are someone else has too.  Maybe they know, maybe they're looking, maybe they now a gal who knows a gal.  The answer is out there!  Lots of bloggers like to post about tips, tricks, books they reference, products they use, etc.  I've become one of them now.  Woo!  So let's get down to business.

Bloggers I Look to for Help, Lots of Help: 

Ashton - Something Swanky  (design and general knowledge of bloggy-ness)
Dorothy - Crazy for Crust  (my moving to WordPress bible-ish)
Lena - Lena B, Actually & Lena B Photography  (sponsorship and photography guru)
Lindsay - Pinch of Yum  (she's all around amazing and I'm obsessed with Bijork's monthly income reports)
Julie - This Gal Cooks  (blog design, all day!)
Amy - Blogging with Amy  (an unending fount of blogging tips and info to make your blog what you want it to be)
Maddie - Thriftary  (my blog designer and all around inspiring gal)

Sites I Use:

Smitten Kitchen FAQs  >  Copy write info and all around general info
Pinch of Yum Resources for Food Bloggers  >  Techie website info, equipment, and traffic
Serendipity & Spice Blogger Series  >  All kinds of good stuff you need to know, including Legalities


Books I Bought/Won and Read and Loved:




My Favorite Kitchen Tools:

Micro Plane  {I can't tell you how much I heart this little guy}


My DSLR Camera:





Android Apps:
Pinterest
Big Oven
Google Analytics
Page Manager (Facebook)
Kid Mode (buys me sanity and 5 minutes)
Instagram

Money



Paid Blog Posts
How do you get paid?  I started getting paid to post by signing up with Media Networks.  


You blog. You Profit. Sign up for SocialSpark!

The first one I signed up with was Social Spark.  They base your recommended earnings on your Google Analytics stats.  Basically what happens is you get a lead, if you're interested say you are, and if you want more money, negotiate the compensation amount.  Almost all the leads I get are $15 to $20 starting price, and you can try for more.  There  are lots of brands you can work with, but they aren't specific to your blog topic(s).  They seems random, based on I don't know what.  If the advertiser chooses you, you get an email and a deadline.  The post is submitted through Social Spark and then auto publishes to your blog later.  Minimum payout is $50, or you can pay the $2 service charge to withdraw earlier.  Social Spark does have a referral program as well. Grade: B+


The Clever Girls Collective was the second company I signed up with and they are my favorite.  All the campaigns I've been chosen for have paid $50 to $105.  My affiliation with CGC has gotten me a Unliever web site, and I was selected for the UbiChamps campaign where I get free video games as compensation.  There are a variety of campaigns to sign up for and all the info you need about them is on the sign up sheet.  Clever Girls pays directly to PayPal within 45 days after you submit your post information. They also have a lot of Twitter parties with prizes and good networking.  I've won some stuff too.  AND...they are really quick to respond to any emails I've set with campaigns I'm in not showing on my dashboard or any other help I need.  Grade: A++


The SITS Girls is a big group and I've been chosen for one of their campaigns.  It seems like they are more mom blogger focused with paid post options.  I'm not totally sure.  Their opportunities are a bit more spread out than CGC.  However, the paid post I did for SITS Girls got me a free $250 car seat, a blogging meet up, and some yummy apps.  So I made out pretty well.  Grade: B


Pollinate Media Group was the last company I signed up with, but they have quickly moved up the list to my #2 paid post company.  I've been with Pollinate for a few months and I've been involved in a couple campaigns already, each paying $50 to $100 plus free product to review.  Pollinate has a FB group too where you can promote your posts, get questions answered, and network.  Pollinate does require a minimum 20,000 page views per month to apply.  This is why Google Analytics is important to have to get paid.  Pollinate pays using Chase Quick Pay.  It took me a minute to get things set up right, but I get paid within 30 days which is nice.  Grade: A



Ads
Google AdSense is what I use.  I have  the maximum 3 ads allowed.  It started off really slow in the beginning.  So much so that I didn't have ads on my blog for a really long time. I tried the ads from Social Spark, but I didn't get paid nearly as much as AdSense in comparison.  You don't get paid out from AdSense until you have at least $100 in earnings to pay out to you, but it's nice to get a big pay bump when they shell out the cash.  

I haven't tried Foodie Blog Roll, and BlogHer (which does ads and paid posts) is on a waiting list last I heard.  I didn't even get a response from my application email - which is odd I hear.  It doesn't hurt to experiment a little, but for me it's Google AdSense right now.


Sponsors
When I first added a "Sponsor" section to my sidebar I just grabbed buttons from bloggers I followed and became friends with.  No charging, just helping my friends and putting my SocialSpark referral badge.  Then, I found out about Passionfruit Ads, and started using the Passionfruit site to manage all my ads spaces for its the ease of use.  I can set days for ads to run, I enter one HTML code in and everything rotates itself.

I started doing paid sponsor spots when I joined Passionfruit.  Everyone was doing it.  But truth be told, paying for ad space on other people's blogs isn't usually in my budget.  I do purchase on occasion, but not usually.  I wasn't making money with ad space either.  Then came my free spaces.


On my sponsor page, I converted all my Passionfruit spots to free on the back end.  The big spot is for GYCO winners, the medium spot is for giveaways, and the small spot is for swaps.  All these spots are available for purchase too, but I get to use them to help the blog community too.  I picked ad spot names for stuff I liked.  Thriftary has my favorite ad spot names ever.  


I have a promo code for each ad spot.  I use medium ad space specifically for giveaway prizes.  It doesn't cost me anything to give the spot since I make a promo code for it, and the ad space gives a lot of bloggers something they're looking for - exposure.  Free works for me, if you want to get paid, I'd talk to Lena and see what she does.  She's kind of amazing, and always has tons of sponsors.  I've had 2 spots actually purchased in the past.  


Blog Budget

This is one of my goals for 2013.  I need to budget myself a lot more and start tracking income/expenses.  I didn't track anything (formally) in 2012 and I'm stressing tax time a little.  I did find an eBook about taxes for bloggers that I'm planning on saving the day.  I'm curious to see what I can do about my DSLR.  Oh the suspense!

Luckily, I have a lot of the transactions documented with PayPal, and I'm pretty good about keeping like every email ever.  So I know each time I donated ad space or a physical item/gift card for a giveaway too.  I'm looking for a printable since I like to write things down, but I'll probably have an excel file to track it all too.  I like to manipulate the look of my records and if I have it on paper, I'm the kind of persona that would rewrite the ENTIRE page for on little change.


eBooks

This is another goal of mine for 2013.  I want to write an eCookbook of original recipes, for like $5 or so.  Nothing crazy price wise, but good eats and a way to get my feet wet.  eJunkie has a free eBook download about Publishing Your First eBook.  


Events

DON'T BE SHY!  Sign up for blog events that interest you.  If you like, find out if it's reoccurring or a one time thing.  Ask your blog friends, do they participate in blog events?  Remember, you don't have to wait for someone to ask you to get an event going.  Do you have a great idea?  Get things going, you have the power!  A little scared to go it alone?  Ask a blog friend to co-host.  Not sure how to start?  Ask a blogger you follow/admire.  We are happy to give each other advise, it's incredibly rare someone's all like "No, psh!"  Like REALLY rare.  Go for it!

Co-hosting comes in handy.  It lets you taps into a larger audience and get more exposure for your blog, you co-hosts' blogs, and your event.  Don't be afraid to borrow a great idea you liked.  

My first event was a blog swap I co-hosted with Carrie from My Favorite Finds.  I took the some idea Melissa from Serendipity & Spice did and put together a trade.  Melissa even joined in, liking to just participate and not having to manage everything.  Jen from Four Marrs and One Venus (my GYCO love) is totally my bloggy bestie and my favorite co-host.  We are always on the same page and keep each other excited to keep GYCO going.  

It's a lot of work to put on any blog event, having support and someone to share to work load HELPS A LOT!  I've found this true for all the different events I've been a part of - especially the ones I founded.  I love having friends (Jaime) who know Google Docs - I'm lost with them.

Don't be afraid to bounce ideas off others.  Ask around if someone would co-host and help you develop a concept.  Just because you don't have tons of experience with this type of blog topic, doesn't mean you can't do it.  It's all trial and error in the end.  Asking for help is smart, not silly.




So sharing all this today has been super fun.
It's the stuff I really like to help people get to know better.
I'm always available to give pointers about big events.  I've done a few and learned A LOT!

My Credentials:
Multi-Blogger Giveaways
and more.

14 comments:

  1. Jimminy- you are RIGHT ON- or is it WRITE ON? All kidding aside-- hello my love..I loved this post! Gosh dang you are good..and we are camera twins- don't you just LOVE the reb.? Great post- keep rocking you are so dang smart I could eat you up!

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  2. Ahhh this is exactly what I've been trying to figure out. Thank you so much! I'm really enjoying this series.

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  3. Thanks so much for sharing the insights! :)

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  4. Thank you for this awesome post! I feel like I finally have an easy-to-read road map to guide me through all this confusion!

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  5. You are awesome! There is so much fantastic information here....I can't wait to get home and look over it all again to implement. :) thanks for the shout out too!

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  6. This comment has been removed by a blog administrator.

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  7. Fabulous and super helpful post, dear! :)

    I just applied for Clever Girls, already am signed up for SITSGirls & fingers crossed I get the first campaign I have applied for with them, already work with Blogher as a social media infleuncer (& that pays well), and will apply to Pollinate if I make the numbers this month. I made 18,000 last month so I am slowly but surely getting there.

    Pinned this one!

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  8. Oh my gosh Julie I just opened like 10 tabs. Thank you! And thanks for the shout out too. :)

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  9. Ok question, I am looking to share this, where are your post share buttons, I can't find them

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    1. My share buttons ran away when I adjusted the design. They are back now. Thanks for letting me know!

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  10. Thanks for this post! It's very helpful. I have been with Clever Girls for 6 months now and I have never been chosen for a campaign :( Any advice? I sign up for almost all the I am able to.

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  11. Awesome info! Great ideas to implement! Thanks for sharing!

    Jenna @ rainonatinroof.com

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  12. Thank you for this info post....it's packed full of helpful stuff that I really needed. :)

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  13. What a great post! Thanks for all the tips. I get easily overwhelmed with a lot of blog things, especially the techy stuff!

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